Estee Lauder | makeovertoday.co.uk

Every pound, euro of dollar that you spend on cosmetics probably ends up in the pockets of either one or two companies. Think that it crazy! Is your foundation by Bobbi Brown and your blush by Lancome? Is your mascara by Estee Lauder but your eyes shadow by Urban Decay? Is you lipstick by Clinique, but your bronzer by YvesSantLaurent ?

Well think again!

Here are the Estee Lauder brands :

MAC

Bobbi Brown

Prescriptives

La Mer

Jo Malone

Tom Ford

Smashbox

Clinique

Origins

Orjon

Here are the L’Oreal brands:

Lancome

Giogrio Armani

YvesSantLaurent

Biotherm

Shu Uemura

Helena Rubinstein

Urban Decay

Maybelline

Garnier

The Body Shop

Only one or two of them were a surprise to me. But I guess if a new brand starts making in roads into your market, what better way to get rid of the competition than to buy it up, and add it to your portfolio. As I concentrate on make-up I skipped over the fragrance and luxury handbags stuff. But you get the point.

So next time Maybeline bring out their next awesome mascara ( and lets face it, they have a few) why not wonder if it is so great, then why does Lancome need another version of Hypnose mascara to compete with it. And when Urban Decay launch another Naked pallet, will you wonder if it would just be cheaper to pick out a few brown shades from the L’oreal range.

Marketing is a wonderful thing, but knowledge is power.It is true some of these brands differ dramatically in what they offer the consumer. But next time you are seduced by the next big thing, think about where it is originating from, and whether it really is for you.

This is really a review of Lancome Teint Idole Ultra 24 hour. I wanted to recommend it as an alternative to the very good Estee Lauder Double Wear. I use both of these products and can vouch for their staying power.

But first I want to address the chatter that went on in forums last year about Double Wear. Many people claimed that Estee Lauder changed the formulation of their foundation. In America, rumour had it that the change was prompted by American FDA regulations regarding sunscreen declarations, or some such nonsense. I have not verified that, I am just reporting on what has been said.

Either way, Estee Lauder does seem to have had an overhaul of foundations and now there are new shades in double wear light. I am keen to try the double wear light because the packaging and the product information looks a lot like the old demi matt that they had on sale in the 90’s.

Getting back to Lancome, I would like to recommend Lancome Teint Idole Ultra 24 hour, as an alternative foundation.

This is a great product that comes in a glass bottle with a pump dispenser, and it does have remarkable staying power. I personally have taken a nap in this foundation and it is still on my face.

It is an oil free formulation, similar to the original Double Wear, and feels incredibly light on the face. So if you are looking for a foundation with real staying power, why not try Lancome Teint Idol Ultra 24 H

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