elf cosmetics | makeovertoday.co.uk

The Elf cosmetics brow kit is almost identical to the Benefit Brow Kit.The Elf Brow Kit is under £4 where as the Benefit kit is currently £23.50 on the Benefit web site.

Both products contain coloured was and a brow colour and do a fantastic job of colouring in the brow.

There have been terrible stories in the news about a trade in fake cosmetic popular brands. Benefit is one of those brands. There are fake “There’re Real” mascaras made by unscrupulous people usually in China that may cause terrible damage to your skin and eyes. So when you come across a real authentic dupe by a reliable company then it’s worth buying up.

I know that the Benefit “There’re Real Mascara ” ( review coming soon) is made in France. When brands are made in Europe,North America or Japan you can expect to pay a premium. You can also expect a hefty chunk of your money to go on the marketing budget.

Elf cosmetics was designed to be a low priced brand of quality cosmetics,Their products are sold in Europe and across America in place like Target and drug stores.They do not have a wide high street presence in the UK. There is one shop in Wales and an Elf website. Their products are manufactured in China alongside many other well known brands.

Products made in China are OK if made by a trusted brand who comply with strict quality control to meet European and American standards. I would never ever knowing buy and unbranded cosmetic product made in China or the Far East.I lived in Hong Kong for four years and am so I have a particular insight into what and what I would not consume when it is made in the Far East.

At present Elf is a good brand with good products ( so far I have not had an issue with anything I have bought from them.) And I am really pleased to have found this wonderful brow set.

For a stunning makeover, by an experienced artist contact Allison by email or by phone.The makeover comes with a set of stunning picture for you to capture your best moment.

Allison xxx

I have been buying eye lid primers since Elizabeth Arden first brought theirs out in the 80’s. And I still think Elizabeth Arden is a very good primer and I still have one in my makeup bag.

But recent eye primers have become big news. And for some companies big money.

Recently I had the chance to buy and try a couple of eye primers from ELF. The colour I first tried was champagne. Whilst the colour was great for the eyelid the glitter that accompanied it was not a bit welcome. I ended up with sparkle all over my face. Now if I was going for a night out, this just might be tolerable, but it would be a little inappropriate at the office.

eye primer by elf

The next colour I tried was the sheer. It seemed a little pale and was a little more difficult to work with initially, but there was not glitter aftermath.

Whilst the products worked fine as a basic primer, what I would like to see is the champagne colour without the glitter, because the sheer colour is a little too pale for many skin types.

The price point is excellent. At £1.50 it is well worth trying.

As an aside, I recently saw in the news that the owners of ELF were looking to sell the company off. What that would mean for UK followers of the brand I don’t know, as the current online site is being opperated by extended family of the owners.That is what I have read in the media.anyway, so I will keep an eye out for more news.

You can currently buy ELF cosmetics in the uk here http://eyeslipsface.co.uk and the latest news that I can find about the ELF sell off is here http://www.reuters.com/article/2014/01/11/us-elf-tpg-idUSBREA0A02L20140111 the article makes interesting reading. Especially the part about Loreal looking to buy ELF and then deciding the buy Urban Decay instead.

Anyhow, the world of cosmetics is very interesting. A lot of big names holding lots of other brands and operating them independently at different price points. It is more than just grease pain these days.

Anyway, if you would like to have your very own makeover with some beautiful pictures to capture the moment, please email me.

Allison xxx

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Posts Tagged ‘elf cosmetics’

Dupe for Benefit Brow Kit – Go Elf.

Eye lid primers that work and don’t break the bank