I have been buying eye lid primers since Elizabeth Arden first brought theirs out in the 80’s. And I still think Elizabeth Arden is a very good primer and I still have one in my makeup bag.
But recent eye primers have become big news. And for some companies big money.
Recently I had the chance to buy and try a couple of eye primers from ELF. The colour I first tried was champagne. Whilst the colour was great for the eyelid the glitter that accompanied it was not a bit welcome. I ended up with sparkle all over my face. Now if I was going for a night out, this just might be tolerable, but it would be a little inappropriate at the office.
eye primer by elf
The next colour I tried was the sheer. It seemed a little pale and was a little more difficult to work with initially, but there was not glitter aftermath.
Whilst the products worked fine as a basic primer, what I would like to see is the champagne colour without the glitter, because the sheer colour is a little too pale for many skin types.
The price point is excellent. At £1.50 it is well worth trying.
As an aside, I recently saw in the news that the owners of ELF were looking to sell the company off. What that would mean for UK followers of the brand I don’t know, as the current online site is being opperated by extended family of the owners.That is what I have read in the media.anyway, so I will keep an eye out for more news.
You can currently buy ELF cosmetics in the uk here http://eyeslipsface.co.uk and the latest news that I can find about the ELF sell off is here http://www.reuters.com/article/2014/01/11/us-elf-tpg-idUSBREA0A02L20140111 the article makes interesting reading. Especially the part about Loreal looking to buy ELF and then deciding the buy Urban Decay instead.
Anyhow, the world of cosmetics is very interesting. A lot of big names holding lots of other brands and operating them independently at different price points. It is more than just grease pain these days.
Anyway, if you would like to have your very own makeover with some beautiful pictures to capture the moment, please email me.
Allison xxx